Here are a few examples of some of our ranges / styles
Etienne was born in Africa to a French mother and Japanese father and from an early age accompanied his parents around the globe in their roles as international diplomats and photographers. Etienne was inspired by the constant exposure to new sights and international cultures and this broad influence underlines the whole collection. When Etienne met Farouk in 2000, and the two designers collaborated on their ideas, the Purple Pin design group was formed in 2000.
The current owner Farouk is one of the original partners who, before starting Etienne Ozeki, was responsible for bringing Pepe jeans over to the UK market. He was also one of the original ‘Google’ investors and his consequent financial success enabled him to form the Purple Pin Group. Together with a dedicated design team based in Japan and Hong Kong, Farouk and his business partner created successful brands such as Alpha Numeric, Mecca, Blue Guru, Denim Artisan and Etienne Ozeki.
Unfortunately, due to creative differences within the Purple Pin design group, problems with design counterfeiting and over-distribution, Farouk and his business partner went their separate ways. However, Farouk and Etienne retained their design partnership. Since then, Farouk has been in semi-retirement bringing up his young family in Spain. After a chance meeting with Dan, Jed and Mark, and seeing their enthusiasm about the brand, they convinced him and Etienne that the timing was perfect to re-launch the brand in Autumn/Winter 2010.
The philosophy behind Etienne Ozeki brand has always been to create distinctive and individual pieces that combined Etienne’s design process and his artisan skills with Farouk’s business acumen to create a successful, coherent brand. Creating hand-crafted, high- quality garments utilising the latest technological processes has always been at the heart of the brand.
Denim is a key part of the Etienne Ozeki range: in particular Japanese selvedge denim, which is produced on short looms in very limited quantities, producing a jean of the highest quality with a superior finish. The dyeing processes are also done by hand using the finest natural indigo dyes. Each jean produced is unique in that no two washes are the same. Similarly, the fading and 3D distressed effects are done by hand when the denim is dry thus ensuring an individual, unique jean of the highest quality.
The clothing has the same distinct handwriting as the denim in that the unique sense of Japanese heritage is combined with modern urban styling to create a unique clothing collection.
Current Stockists of the brand in the North West of England
ARTISAN | FALLEN HERO | GALLERY | MAINLINE | PSYCHE | SA-KIS | ZUTTI | CIRCLE | AN-X | MONKEY | DIRECTIONS | AMANDA’S OF YORK | JAZZ